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5 skincare trends Botnia predicts for 2024

When we look to the future, in our crystal ball for 2024, we think the skincare industry is poised to witness a shift in consumer preferences to sustainable and personalized approaches, emphasizing environmentally friendly packaging, expert-led advice, nourishing ingredients, and a holistic view of skin health and aging. Here are the skincare trends we see rising in 2024...

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