Wholesale

Become a partner

Our philosophy and approach

Our professional back bar contains 24 products designed with the health of the skin, our body’s largest organ, in mind. Taking a gentle approach, we believe that skincare treatments should soothe, nourish, and heal the skin, never stripping it or treating it aggressively. We hand-make every Botnia product at our in-house laboratory in Sausalito, and our back bar offers a full array of physical forms (powders, glycerin extracts, acids, hydrosols, gels, oil, etc.) and functions (buffer, soother, exfoliator, activator, etc.).

Our apothecary-style back bar rewards experimentation and creativity, with every treatment freshly crafted by you at the time of service. You won’t find any pre-made mixes here, but you will find a complete toolkit of skin remedies to design customized services for each client.

Wondering if Botnia is right for you? Great question! At this time, we have to be quite selective about the accounts we work with due to the handmade small batch nature of our skincare and our small micro-farm where we grow many of our own botanicals.

So, if you:

Are deeply interested in cocktailing your own facials from prepared-for-you raw ingredients
Consider yourself obsessed with holistic health and whole body approach
Love plants
Serve health conscious clients
Utilize or obsessed with starting to use natural or organic skin care already
Have a beautiful professional website
Or, if you’re a retailer looking for a clean beauty approach to products,

We might be a great match! Our goal is to reach those that are looking to bring their skincare game to the next level with holistic remedies that work. This is truly a special partnership and we spend a great deal of time creating and providing resources that are available to 100% of our esthetician community. Our hope is that you are fully supported to do what you do best: offer healing treatments and sell skincare.

What you get as a Botnia partner

Hand-made retail and back bar made from the freshest most potent botanicals in our very own laboratory in California. Backed by science with zero green washing.
Training. Our entire mission is to train you to create custom treatments and incredible results for any and every skin issue you will face using our full spectrum of products. Once you become a beloved customer, we enroll you in a training. We offer these interactive online group trainings throughout the year, and offer access to recorded training videos as well.
Monthly Check-In Calls. Come to get your questions answered and strategize for success with our founder Justine and the Botnia community! Past discussions in our check-in calls have included topics about business practices, workflow, ingredients, facial treatments, clients, marketing, and pretty much anything Botnia-related!
Continued Education. Continuing education is a central reason Botnia estheticians are so unique. This community thrives on learning and growth. Included in your partnership is exclusive access to our annual Esthetician Summit and masterclasses throughout the year for you to build your knowledge on skin, healing modalities, plants, etc.
Resource Library. 24/7 access to recording of our trainings and classes, as well as documents with info on how to get amazing results for your clients with Botnia and useful marketing/business development information.
Private Botnia Esthetician Group. We’ve created a private Facebook group for you to interact with Botnia estheticians across the country. Share information about best practices, exchange your ideas and thoughts with your community!
1 on 1 Support. We have a full-time community support team that is committed to your success and available to support you in any and all ways possible.

Inclusivity

Our ultimate goal is to offer professional skincare tools to those who seek them and are aligned in the belief that all skin should be treated uniquely and with whole, healthy ingredients. For that reason, we don’t have an exclusivity agreement with any of our partners. We are abundant thinkers, and we don’t believe in competition. We believe in your business and what you’re creating in your own community. We believe in your powerful dreams and ideas, and we also believe in other women and men in our industry too. Because we are all in this together, changing the industry hand in hand.

As part of our dedication to the diversity of our esthetician community, Botnia is committed to equal partnership opportunity without regard for race, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion.

We are happy to talk with you about any of these guidelines and explain anything further. We are truly excited to work with you. And we can’t wait for you to experience the results that Botnia will offer you and your clients!

“I love the ability to customize the treatment room masks based on where my client’s skin is currently at. The skincare lines I used before Botnia were rigid. I could only use certain masks for certain skin types, and they didn’t fit my client’s skin. If a client was oily and dry, I had to choose only to treat one condition. Botnia is more creative, specific, and lets you dive deeper into your craft and have fun in the treatment room mixing for your findings, and getting the results my clients are looking for.”

— Amanda, LE Coastal Glow Skincare

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We love your skin. It’s a simple statement, and it cuts to the core of how we formulate our products for you.