In the realm of esthetics, the focus often hones in on the back bar—the products and techniques used within the treatment room. However, the essence of sustainability stretches far beyond these confines. It delves into the ethos of being a healer and practitioner, encompassing the intricate web of ecosystems that sustain us all.

Imagine sustainability as an ecosystem itself, where every action, no matter how small, interconnects and influences the whole. It transcends mere actions; it embodies a philosophy—a way of being. As practitioners, we're tasked not only with nurturing our clients' skin but also with fostering sustainable practices within our own lives and communities.

At its core, sustainability is about balance. It's about tending to the needs of today without compromising the resources of tomorrow. Just as we nourish our clients' skin, we must also nourish our minds and souls through continuous education and introspection. Sustainability becomes a guiding principle, infusing depth into our services and resonating in every aspect of our existence.

It's easy to relegate sustainability to a checklist of actions—recycling, using eco-friendly products, and reducing waste. Yet, true sustainability transcends these actions; it's a mindset, a commitment to perpetual improvement. It prompts us to question the status quo and explore new pathways toward a more sustainable future.

As estheticians, we have a unique opportunity to integrate sustainability into every facet of our lives. We can start by asking ourselves these fundamental questions:

At home: How can I incorporate sustainable practices into my daily life at home, from reducing energy consumption to minimizing waste? What do I need to set up my work day for success? What foods make me feel the best? How can I help myself get a good night's sleep? What are habits I have that are working agents for my goals and dreams?  

At work: In what ways can I cultivate sustainability within my professional practice, from sourcing eco-friendly products to implementing green initiatives in my treatment room? Do I schedule enough breaks throughout the work day to eat, use the restroom, and create space to rest between guests?

In business: Staying close with your finances. Do you look at your bank accounts weekly? Creating budgets for business expenses so you’re not blindsided by the cost of doing business and can invest in what you need to when you need to. Are you saving for retirement (even if it’s a small amount) sets you up for success. Do you have an HSA savings account that can help sustain you when unexpected medical bills come your way. Having an accountant and book keeper that you absolutely love that will help you stay on top of your tax obligations while you focus on healing your guests’ skin.

In your body: Having a daily movement practice (yoga, stretching, weightlifting, your movement of choice) will help your body stay strong enough to continue to work in a physical manner. We’ve also found standing and sitting during the day during facial treatments can help sustain your spine. Take a course in proper body mechanics so that you can have longevity in a physically demanding career. 

In the day to day: How can I align my personal values with sustainable living, making conscious choices that promote long-term well-being for myself and the planet? What's one or two simple things I can start to do today to create more balance in the ecosystems of my life? 

These questions serve as catalysts for reflection and action, guiding us toward a more sustainable existence both personally and professionally.

At Botnia, sustainability isn't just a buzzword, it's woven into the fabric of our business. While Earth Month may come and go, the conversation around sustainability is never over. It's not a fleeting trend but a perpetual journey—a commitment to nurturing our planet and ourselves for generations to come.

Our estheticians embrace this philosophy, infusing every facial with intentionality and care for both your skin and the environment. When you book a Botnia facial, you're not just investing in skincare; you're supporting a community dedicated to sustainable living.
We're always on the lookout for like-minded estheticians who share our values and want to join us in spreading the love for eco-friendly skincare and health. Simply complete the application form and we’ll get back to you! 

Let's keep the conversation alive, beyond Earth Month, and cultivate a sustainable future—one facial, one practice, one mindful choice at a time. Together, we can create a world where beauty flourishes with nature.