Aging is a journey we all share, and with it comes wisdom and beauty. We call aging skin ‘wise skin’ for a reason—it carries the stories of a life well-lived, etched into lines and wrinkles that reflect laughter, love, and resilience.

The Story of Your Skin begins with my mom, Andrea. When I think about true beauty, I think of her. She’s a powerhouse woman in her seventies, living her best life in the high desert of New Mexico where relentless sun and dry air shape her skincare needs. Decades of riding horses in the harsh elements have taught her the importance of thoughtful care to protect and nourish her skin.

How skin changes in your seventies

In your seventies, skin evolves. It becomes thinner, drier, and more delicate, with heightened sensitivity and slower healing. Wrinkles, sunspots, and hollowing around the cheeks may become more noticeable, and skin can feel fragile and reactive.

Common concerns for skin at this stage include:

• Prominent wrinkles and sagging: Loss of hydration, sun exposure, and a decrease in elastic tissue can cause skin to loosen and wrinkle.

• Sunspots: Increased discoloration from decades of sun exposure.

• Delicate skin: Reduced collagen and elastin make skin more prone to bruising and tears.
  

• Chronic dryness: Slowed sebum production leads to persistent dryness.

• Sensitivity: Skin becomes more reactive to environmental stressors and less tolerant of certain ingredients.
  

• Loss of volume: Hollowing around the cheeks and eyes becomes more noticeable.

• Slowed healing: The body’s ability to repair itself decreases, prolonging recovery from irritation or damage.
  

While these changes may feel like obstacles, they’re also an opportunity to embrace your skin in ways that support its natural evolution.

How to care for skin in your seventies

"The sun can age skin quickly if you’re not careful. Without my creams, oils, and sunscreen, I’d be in trouble. Taking care of my skin is something I do just for me—it’s my daily moment of self-love."

At this stage of life, your skincare should focus on hydration, repair, and protection. These three pillars help address the unique needs of wise skin—providing moisture to combat chronic dryness, restoring resilience to delicate areas, and shielding against environmental stressors like the sun and wind. My mom’s skincare routine reflects her wisdom and the care she’s learned to give herself. Here’s her approach:

Cleanse: Daily Face Wash + Balancing Oil Cleanser

A mix of Daily Face Wash and Balancing Oil Cleanser removes grit while replenishing moisture.

Tone: Rose Geranium Hydrosol
After cleansing, spritzing the hydrosol liberally all over the face and patting into the skin. This step reintroduces hydration—essential for living in a dry climate.

Serum: Well Serum and Wisdom Oil

Alternating between Well Serum and Wisdom Oil, these serums condition her skin and provide antioxidant support to combat the effects of New Mexico’s arid environment.

Moisturize: Restorative Face Cream

Massaging face cream into her skin on top of serum helps to lock in hydration and protect her skin barrier, always followed by SPF during the day.

Words of the wise

My mom has always reminded me that beauty is so much more than skin deep. In her words, “You can’t anti-age—it’s an oxymoron. Aging is part of life. How you go about it matters—stay active, nourish yourself, and don’t let it rule you. NEVER feel bad about aging. It is a privilege denied to many.”

She feels most beautiful when she’s doing what she loves: 

“When I’m riding my horse, I feel weightless, like I’m flying. You don’t feel beautiful all the time, but doing something you love—drawing, painting, riding—something that comes from within makes you feel good. When you feel good, you feel inspired. And that’s when beauty emanates through you.”

I’ve learned so much from her about resilience, grace, and embracing every stage of life. She’s truly a beauty in her seventies—and a constant inspiration to me.

Xo,
Justine

P.S. Ready to find your perfect skincare routine? Take this skin quiz and let our master estheticians help you build a regimen tailored to your skin’s journey.