My journey with Botnia has always felt deeply personal, like a path walked not just by me, but alongside everyone (like you!) who shares a respect for the skin we live in. The story behind our latest launch is not just about a product–it’s a belief, a realization, and ultimately, a promise I’m making to you with our new Well Serum.

From the start, I grappled with the idea of introducing retinoids into our skincare line. Despite their acclaim, something didn’t sit right with me—their harshness for some, plus the way they seemed to conflict with our ethos of nurturing the skin’s natural balance and strength. It was a puzzle that kept me up at night, pondering how to bridge this gap between efficacy and gentleness.

Then, like a gift, I found an answer in the most unexpected of places: a resilient, nurturing algae. This wasn’t just another ingredient–to me, it felt like finding a kindred spirit in nature. Algae works with your skin, not against it, aligning perfectly with our philosophy. It was a eureka moment, where everything I believed in suddenly became possible to share in a bottle.

Creating the Well Serum became more than just formulating a skincare product. It’s an embodiment of our core values of skincare nutrition and a commitment to you. It’s our way of saying, “We hear you, we respect your skin, and we’re here to support its health and beauty in the most genuine way possible.” And we want you to have lasting and incredible results. 

This is why the launch of Well Serum feels so profound. It represents everything Botnia stands for—sustainability, integrity, and a deep respect for the skin’s natural wisdom. It’s not just a retinoid, it’s a symbol of our promise to provide skincare that truly nurtures and respects your journey to wellness.

I invite you to experience the Well Serum not just as another step in your skincare routine but as a reflection of our shared values and dedication to the best results possible. It’s a piece of my heart, a part of our story, and now, hopefully, a cherished element of your skincare journey. Here’s to beauty, health, and the magic that happens when we listen to nature and to each other.

Welcome Well Serum, #26 in our forever product assortment. Never just because and always with values and intention at our core.